EDITORIAL DESIGN
NYU Stern
This concept blends the vibrant energy of New York City with the prestige of one of the world’s leading business schools. Our goal was to showcase academic excellence, leadership opportunities, Stern’s deep-rooted connection to the city, and inspiring prospective students to envision their future at the school.
Through thoughtful illustration and strategic design, we delivered a set of visuals to captivate, inform, and inspire. We used visual storytelling to showcase the school’s unique connection to the city—its location, opportunities, and culture.
Creating a lasting visual identity
Collaborating with a world-renowned institution requires a delicate balance—honoring their established brand while pushing creative boundaries to craft something fresh and engaging. Our challenge was to create a visual identity that felt both uniquely Stern and unmistakably New York.
Vision & Strategy
We begin with an in-depth consultation to understand the client’s vision, goals, and brand identity. For NYU Stern, this meant capturing their strong connection to NYC while maintaining their prestigious branding.
Collaboration & Design
We refine our ideas through sketches, digital mockups, and iterative feedback. This stage involved crafting custom illustrations, experimenting with typography, and ensuring each element aligned with their messaging. Our collaborative approach allowed us to push creative boundaries while staying true to their identity.
Production & Delivery
Once the designs were finalized, we oversaw the production process to ensure the highest quality in print and digital formats. From the intricate book cover to large-scale posters, every piece was meticulously executed to create a striking, cohesive visual experience that reinforced NYU Stern’s brand and mission.
Illustration
One-of-a-kind illustrations designed to be both engaging and informative.
Editorial Design
Design every page with clarity, structure, and storytelling in mind.
Print Production
Every detail was meticulously refined to deliver a perfect final product.