BRAND IDENTITY
Simply Bar
We built a cohesive system spanning logo design, brand identity, and packaging that makes each variety instantly recognizable while staying unmistakably Simply Bar. Every pack balances a soft palette with clear hero ingredient callouts, so customers can choose by mood and benefit at a glance.
Defining the visual foundation
Simply Bar is a premium, squalane infused body soap line designed for people who want a gentler cleanse that still feels elevated. We built the brand identity, packaging system, and imagery to feel calm, modern, and gift ready, pairing minimal design with clear ingredient storytelling and a clean, confident shelf presence.
Building a timeless brand identity
We developed the identity mark and a flexible label layout that keeps the brand consistent while highlighting each scent and its key ingredients. Supporting pieces like the thank you postcard and a calm, editorial product photography style helped bring the brand to life across real touchpoints.
Vision & Strategy
We begin with an in-depth consultation to understand the client’s vision, goals, and brand identity. For NYU Stern, this meant capturing their strong connection to NYC while maintaining their prestigious branding.
Collaboration & Design
We refine our ideas through sketches, digital mockups, and iterative feedback. This stage involved crafting custom illustrations, experimenting with typography, and ensuring each element aligned with their messaging. Our collaborative approach allowed us to push creative boundaries while staying true to their identity.
Production & Delivery
Once the designs were finalized, we oversaw the production process to ensure the highest quality in print and digital formats. From the intricate book cover to large-scale posters, every piece was meticulously executed to create a striking, cohesive visual experience that reinforced NYU Stern’s brand and mission.